Shift: A User's Guide to the New Economy

– Steve Denning

Learn how to succeed in the shifting economy

There is a new economy growing all around us. Whether you lead a business or work in one, are a freelancer or employee, are beginning a career or working your way up the ladder, Shift provides a guide to the major changes that are reshaping the economy and our lives. Haydn Shaughnessy spells out why the current economic transformation is different from anything that preceded it.

The digital economy is not just about new technology. Dramatic changes are taking place in how people work together, how they think about society and wealth, and the risks and options they face in employment and business.

Haydn draws a detailed picture of new power groups that are driving this new economy—turning rapid innovation into real-time disruption. These power groups are rendering governments increasingly irrelevant in their traditional job creation and economic growth roles, and putting more demands on companies and individuals in an economy increasingly dominated by hyper-success stories like Apple and Google.

Shift is essential reading for anyone who wants to understand the digital revolution that is changing economic policy, work and prosperity for the vast majority of people. It is a survival guide for the 21st century economy.